AAHA Trends Magazine

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Getting Around

Mobile veterinarian practices are continuing to grow, but the newly established practices rarely look like a fully mobile hospital. Most new mobile veterinarians more resemble doctors who made house calls in the early 20th century, carrying little more than a bag to their appointments. This old-school way of treating patients meets the modern reality of high veterinarian school debt and the rising costs of establishing a full service hospital while also allowing veterinarians to establish a...

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The Healing Power of Pets

Existing and emerging scientific data about the human-animal bond is changing the role of companion animals in society, which is creating opportunities for veterinarians – as well as heightened responsibility. Experts interviewed include Alan Beck, Sc.D., director of the Center for the Human-Animal Bond at Purdue University’s College of Veterinary Medicine; Edward Creagan, MD, FAAHPM, of Mayo Clinic; Steven Feldman, executive director of the Human Animal Bond Research Initiative (HABRI)...

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State of the Industry 2016

The most successful practices grow no matter where they are located or how the economy looks. And from research conducted by AAHA and IDEXX Laboratories for the 2016 State of the Industry Report, many are doing quite well, thank you.In fact, on average, active patients grew 2.6 percent, visits grew 3.2 percent, and overall practice revenue grew 6.4 percent in 2015. Canine and feline visits and clinic revenue from those visits also rose over 2014. That trend in canine visits remains positive,...

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Tender Mercies

Veterinarians are increasingly focusing on ways to offer quality end-of-life care for pets. For instance, membership in the International Association for Animal Hospice and Palliative Care (IAAHPC) has grown from 25 members in 2008 to nearly 400 members in early 2016. Practices report success offering at-home hospice care and euthanasia, pet loss support groups, and classes for senior dogs to increase mobility, as well as exploring alternative modalities like acupuncture, e-stim, and laser...

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A Breed Apart: 10 Strategies For Defining Your Brand

The process of defining your brand is important for a new practice that is crafting its mission and vision. It’s also relevant for the practice in the midst of change, such as during a merger or following a decision to offer on a new service. It is also a process that can be useful to assessing how well you are aligned with your existing mission and vision. Has your culture “slipped” away from its promises? This article outlines 10 strategies you can use to define your brand.Download the PDF...

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When Cyberbullies Attack

Cyberbullying is a serious issue that affects a wide range of businesses, including animal hospitals. A 2014 AVMA survey found one in five veterinarians has been the victim or knows a victim of a cyberbully attack in the workplace. The article features interviews with representatives of AAHA and AVMA, a crisis manager and veterinarians who survived severe cyberbullying.  Download the PDF of When Cyberbullies Attack

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Staying Afloat

I had just spent the entire previous weekend preparing the hospital for an upcoming AAHA re-accreditation evaluation: going through files, repainting exam rooms, making sure the place was pristine. I walked out the door that Sunday night around 11:30, straightening pictures as I went. One week later, on Monday morning, March 30, 2015, I was on my way into work when I got the call. It was one of my staff saying, “Dr. Mitchell, there’s water running out of the back and front doors!” I got...

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Speak Up

Animal abuse is something to become much more familiar with, especially with AAHA’s recent position statement change. Last November, AAHA strengthened its position from reporting only when client education had failed or would be appropriate to reporting suspicions of animal abuse to the appropriate authorities. AAHA also encourages the adoption of laws mandating veterinary professionals to report suspicions of animal abuse and providing immunity from legal liability when filing such reports...

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Where Have All the Vet Techs Gone?

The U.S. Department of Labor’s Bureau of Labor Statistics projects employment of veterinary technologists and technicians will increase 19 percent from 2014 to 2024. With many animal hospitals already struggling to fill staff vacancies for certified veterinary technicians, a major challenge facing practices is how to attract—and retain—qualified professionals. The article features interviews with the executive director of the National Association of Veterinary Technicians in America, a CVT...

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7 Ways to Keep Senior Clients Happy: Don’t overlook the needs of older pet owners

WITH SENIOR CITIZENS A GROWING SEGMENT OF THE POPULATION, veterinary hospitals may want to get familiar with the needs of their aging clients. According to U.S. Census Bureau estimates, almost 17% of the total U.S. population will be age 65 and older by 2020. While seniors are living more active and healthier lives, the aging process can’t be stopped. As people age, bodies change. Hard and low seating might be more uncomfortable and more difficult to rise from. It may be more...

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